The advent of digital marketing has made it possible and affordable for even the smallest business to market their business to a wide audience. This is particularly true in the restaurant business, where the cyclical nature and low profit margins can make many traditional marketing methods, such as newspaper and television advertising, prohibitively expensive. Today, small and medium-sized restaurants can compete effectively with large chains, thanks to social media, mobile apps and localized searches.
Are you looking for a better way to reach your potential customers and craft marketing campaigns that address their specific needs and desires? Look no farther than microtargeting.
Market research shows the attention spans Internet users is about 8 seconds, tops. That’s down four seconds since 2000. Facing an enormous amount of competition online, marketing professionals recognize the challenge of catching user attention as a significant barrier to conversions.
St. Patrick's Day is right around the corner—and for many, this means a time of celebrating Irish heritage (and maybe drinking one too many pints of green beer). Like any holiday, however, St. Patrick's Day also presents a unique marketing opportunity for your business! Looking for some fun ways to catch your audience's attention this St. Patty's Day weekend? We've got you covered with a few unique marketing ideas.
What’s the biggest marketing challenge for small businesses? Identifying the right technologies for their needs and then proving marketing ROI, reports HubSpot. From email marketing and search engine optimization to content marketing and pay-per-click advertising, it’s easy to be overwhelmed by the sheer number of digital marketing options currently available. While the initial cost for most digital marketing strategies is low, without a clear plan in place, the opportunity cost can skyrocket. Take for example Twitter: that account may be free, but once customers start tweeting complaints or questions at your business, you can’t afford to ignore these messages delivered via the “social telephone”. You need a plan to listen, triage and respond– all while juggling your other social accounts, SEO efforts, email and content marketing programs. Not so easy!
These days, there's no overstating the power of social media—especially when it comes to spreading brand awareness and potentially gaining new customers and clients. Despite the fact that organic reach through social media has decreased, there's still a lot to be said for engaging with followers and prospective customers on social platforms—especially when it comes to brand reputation. Unfortunately for small businesses that don't tend to have the budgets for full-time social media professionals, there are many common social media usage mistakes that can have a negative impact.