The advent of digital marketing has made it possible and affordable for even the smallest business to market their business to a wide audience. This is particularly true in the restaurant business, where the cyclical nature and low profit margins can make many traditional marketing methods, such as newspaper and television advertising, prohibitively expensive. Today, small and medium-sized restaurants can compete effectively with large chains, thanks to social media, mobile apps and localized searches.
Are you looking for a better way to reach your potential customers and craft marketing campaigns that address their specific needs and desires? Look no farther than microtargeting.
Market research shows the attention spans Internet users is about 8 seconds, tops. That’s down four seconds since 2000. Facing an enormous amount of competition online, marketing professionals recognize the challenge of catching user attention as a significant barrier to conversions.
Are you looking for a way to reach more, qualified potential customers without spending a lot more for marketing? Would you like to work smarter rather than harder and see the results on your bottom line? You need not look any further than smart content.
You’ve been a customer in some way for most of your life. You know what has spurred you to buy products and services. As you help formulate your company’s or advertising agency’s inbound marketing campaign, you should think more like a customer or prospective customer than an executive.
‘What would spur me to buy my company’s products and services,’ you should think to yourself. The more you think like this, the more you will be convinced that blogs can improve your inbound marketing campaign. More importantly, thinking like a reader of your blogs will help you write better blogs, convince you to write more blogs on more customer-friendly topics, and utilize your blogs to establish or improve your relationship with existing and prospective customers.
Here are some ways you can use blogs to improve your inbound marketing campaign:
It's no secret that the financial services industry can be fiercely competitive. From banks and credit unions to insurance and every sector in between, the industry as a whole represents nearly 10% of the nation's GDP each year. If you find yourself competing within this enormous sector, then of course you want your marketing strategies to set your company's offerings apart from the rest. Not sure where to begin? We've got a few tips for effective digital marketing in the ever-growing financial services industry.
St. Patrick's Day is right around the corner—and for many, this means a time of celebrating Irish heritage (and maybe drinking one too many pints of green beer). Like any holiday, however, St. Patrick's Day also presents a unique marketing opportunity for your business! Looking for some fun ways to catch your audience's attention this St. Patty's Day weekend? We've got you covered with a few unique marketing ideas.
We are getting the jump on this technology! Learn more about the Tagga features coming to Campaign Monitor. Achilles Interactive primarily uses Campaign Monitor for our client's email marketing and we already love it. The reporting is great. The interface is intuitive. The functionality fits our needs perfectly. Clients love getting real-time access to their campaign results. Now that Tagga is integrating into Campaign Monitor, we are researching all the ways we can utilize this technology to provide client's with real benefits.
In our professional opinion, SilverStripe CMS is the simply the best open-source content management system on the market today.
2016 was a hallmark year in the world of digital marketing and advertising. We saw the emergence of mobile as the dominant form of web use, in addition to significant changes in how brands use social media to increase recognition and reputation. And while only time will tell what 2017 will bring in terms of digital marketing trends, we've got a few predictions for trends worth keeping a close eye on in the coming year.