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Online Behavior in 2020

Wednesday March 4, 2020

Thirty percent of the world’s population currently has internet access, which is equal to about 2.1 billion users. These users spent a total of 35 billion hours online each month, or about 4 million years. The average monthly usage for each user is approximately 16 hours worldwide, as compared to 32 hours per month in the United States.

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Six Types of Logo Designs for Your Business

Wednesday March 4, 2020

When you start a business, one of the most important choices you'll be making is how you want to represent your business with a logo. In order to help you decide what direction is best for your business, here is an explanation of the six main types of logos as well as some of the combination logo types.

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A Brief Look at the History of Coffee and Business

Tuesday February 18, 2020

You are likely well aware of the foundational role that coffee plays in your own personal ability to get down to business every day, but what you might not know about is how influential coffee was on modern day capitalism.

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Four Effective Ways to Use Digital Marketing to Grow a Restaurant Business

Thursday August 16, 2018

The advent of digital marketing has made it possible and affordable for even the smallest business to market their business to a wide audience. This is particularly true in the restaurant business, where the cyclical nature and low profit margins can make many traditional marketing methods, such as newspaper and television advertising, prohibitively expensive. Today, small and medium-sized restaurants can compete effectively with large chains, thanks to social media, mobile apps and localized searches.

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Create Smarter Content

Wednesday May 16, 2018

Are you looking for a way to reach more, qualified potential customers without spending a lot more for marketing? Would you like to work smarter rather than harder and see the results on your bottom line? You need not look any further than smart content.

Using Blogs to Improve Your Inbound Marketing Campaign


Using Blogs To Improve Your Inbound Marketing Campaign

Wednesday April 5, 2017

You’ve been a customer in some way for most of your life. You know what has spurred you to buy products and services. As you help formulate your company’s or advertising agency’s inbound marketing campaign, you should think more like a customer or prospective customer than an executive.

‘What would spur me to buy my company’s products and services,’ you should think to yourself. The more you think like this, the more you will be convinced that blogs can improve your inbound marketing campaign. More importantly, thinking like a reader of your blogs will help you write better blogs, convince you to write more blogs on more customer-friendly topics, and utilize your blogs to establish or improve your relationship with existing and prospective customers.

Here are some ways you can use blogs to improve your inbound marketing campaign:

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Digital Marketing in the Financial Services Industry

Wednesday March 22, 2017

It's no secret that the financial services industry can be fiercely competitive. From banks and credit unions to insurance and every sector in between, the industry as a whole represents nearly 10% of the nation's GDP each year. If you find yourself competing within this enormous sector, then of course you want your marketing strategies to set your company's offerings apart from the rest. Not sure where to begin? We've got a few tips for effective digital marketing in the ever-growing financial services industry.

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Going Green? - 5 St. Patrick's Day Marketing Ideas for Your Business

Thursday March 16, 2017

St. Patrick's Day is right around the corner—and for many, this means a time of celebrating Irish heritage (and maybe drinking one too many pints of green beer). Like any holiday, however, St. Patrick's Day also presents a unique marketing opportunity for your business! Looking for some fun ways to catch your audience's attention this St. Patty's Day weekend? We've got you covered with a few unique marketing ideas.