You’ve been a customer in some way for most of your life. You know what has spurred you to buy products and services. As you help formulate your company’s or advertising agency’s inbound marketing campaign, you should think more like a customer or prospective customer than an executive.
‘What would spur me to buy my company’s products and services,’ you should think to yourself. The more you think like this, the more you will be convinced that blogs can improve your inbound marketing campaign. More importantly, thinking like a reader of your blogs will help you write better blogs, convince you to write more blogs on more customer-friendly topics, and utilize your blogs to establish or improve your relationship with existing and prospective customers.
Here are some ways you can use blogs to improve your inbound marketing campaign:
It's no secret that the financial services industry can be fiercely competitive. From banks and credit unions to insurance and every sector in between, the industry as a whole represents nearly 10% of the nation's GDP each year. If you find yourself competing within this enormous sector, then of course you want your marketing strategies to set your company's offerings apart from the rest. Not sure where to begin? We've got a few tips for effective digital marketing in the ever-growing financial services industry.
St. Patrick's Day is right around the corner—and for many, this means a time of celebrating Irish heritage (and maybe drinking one too many pints of green beer). Like any holiday, however, St. Patrick's Day also presents a unique marketing opportunity for your business! Looking for some fun ways to catch your audience's attention this St. Patty's Day weekend? We've got you covered with a few unique marketing ideas.
We are getting the jump on this technology! Learn more about the Tagga features coming to Campaign Monitor. Achilles Interactive primarily uses Campaign Monitor for our client's email marketing and we already love it. The reporting is great. The interface is intuitive. The functionality fits our needs perfectly. Clients love getting real-time access to their campaign results. Now that Tagga is integrating into Campaign Monitor, we are researching all the ways we can utilize this technology to provide client's with real benefits.
In our professional opinion, SilverStripe CMS is the simply the best open-source content management system on the market today.
2016 was a hallmark year in the world of digital marketing and advertising. We saw the emergence of mobile as the dominant form of web use, in addition to significant changes in how brands use social media to increase recognition and reputation. And while only time will tell what 2017 will bring in terms of digital marketing trends, we've got a few predictions for trends worth keeping a close eye on in the coming year.
What’s the biggest marketing challenge for small businesses? Identifying the right technologies for their needs and then proving marketing ROI, reports HubSpot. From email marketing and search engine optimization to content marketing and pay-per-click advertising, it’s easy to be overwhelmed by the sheer number of digital marketing options currently available. While the initial cost for most digital marketing strategies is low, without a clear plan in place, the opportunity cost can skyrocket. Take for example Twitter: that account may be free, but once customers start tweeting complaints or questions at your business, you can’t afford to ignore these messages delivered via the “social telephone”. You need a plan to listen, triage and respond– all while juggling your other social accounts, SEO efforts, email and content marketing programs. Not so easy!
These days, there's no overstating the power of social media—especially when it comes to spreading brand awareness and potentially gaining new customers and clients. Despite the fact that organic reach through social media has decreased, there's still a lot to be said for engaging with followers and prospective customers on social platforms—especially when it comes to brand reputation. Unfortunately for small businesses that don't tend to have the budgets for full-time social media professionals, there are many common social media usage mistakes that can have a negative impact.
In a world where social media and other forms of digital marketing are beginning to take over, it's important not to completely overlook some alternative means of reaching your customer base. Email marketing is one tried-and-true option that can still yield conversions and improve brand recognition—but it's all about strategically planning your email blasts. By following a few simple tips, you may enjoy better conversion rates from your email marketing campaigns.